OFFF 2012

Credits

Creative Technologist: Cas Lemmens

Development: Cas Lemmens

The OFFF App was created by Somewhat to run as an interactive schedule during the 2012 creative festival in Barcelona, updated dynamically during the event. The schedule is designed with a interface based on circles and gestures.

The main interface is a circular agenda, which holds a 3 day event guide with 45 speaker profiles. In closed state, the app is divided into the three days that the festival ran, which opens to display all the artists speaking for each day, which ones have passed, which ones are happing now and which are upcoming. Each artist is tagged with different categories, represented by a colour, to difference the agenda.

Artists who've already done their session have a lower opacity then those still to come. Live session run empty during the session, giving a sense of how long the session still has.

To search and explore the artists, you can find them by either using the search field or holding down each section which will reveal the artists' name in the title. By dragging each section out of the circle, the interface moves up and the artists' info appears under. To continue browsing, the user can either slide left and right to reveal the upcoming artists or go back up to the main dial.

To create a personalised agenda, users can save their favourite artists and filter by only their favourites when viewing the agenda.

The OFFF App is a web-app built in HTML5 canvas and ran on both iOS and Android for both tablets and smartphones.

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Olympic Tracker

Credits

Creative Technologist: Cas Lemmens

Concept & Strategy: Somewhat

Development: Valis Interactive

For the Olympics in London 2012 Somewhat created a game and event guide that ran during the olympics. The application would let users follow and take part of the game, with a schedule covering the whole event, dig deep into the event through all the athletes, countries and discipline profiles and predict on every upcoming final.

The main challenge for this interface was crafting an smooth experience while browsing through the massive amount of information and data. We solved this by displaying most data as infographics, colour-coding each section of the app after one of the olympic colours. We also divided all of the sections vertically, to decrease the number of tabs and actions and create a smooth experience for users who wished to browse fast through alot of information.

Apart from the completely customised interface I created more than 50 badges, and more than 40 high resolution discipline icons in different sets of states and for different size requirements.

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AR Game Prototype

Credits

Creative Technologist: Cas Lemmens

Concept & Strategy: Somewhat

Together with Microsoft Hotmail Somewhat created an AR game based on collecting falling envelopes in real environments, I worked on the initial Art Direction and interface protoypes, designing a clean gaming interface that would work together with different scenes and settings.

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New Era Retail App

Credits

Creative Technologist: Cas Lemmens

Concept & Strategy: Somewhat

Developer: Daniel Wichett

New Era wanted an in-store application that would communicate their brand, their story and their believes and at the same time be an easy fun to use costumer experience. Somewhat created this iPad application as the first part of 2012's digital cross-europe campaign. My role was designing the look and feel of the app and interface.

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Nespresso

Credits

Creative Direction: Hellohikimori

Development: Hellohikimori

HelloHikimori was commissioned by Nespresso to create the digital campaign for their latest Latissima coffee machine. Aside from working with animation and interface design for the main website I was responsible for the User Interface and Icon Design of the mobile website launched together with the desktop version. We were briefed to communicate an accessible coffee machine for every house member focusing on their new and advanced milk foam technology that blended their perfect milk with their coffee.

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Land Rover the Rugby Slayer

Credits

Creative Technologist: Cas Lemmens

Concept & Strategy: Somewhat

Game interface design for a Land Rover rugby promotions concept, created at Somewhat.

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Interactive and user driven Interface design for me is designing and innovating rich interactive experiences for mobile, web and digital brand campaigns and products. Motivated by creative challenges, branding, design, technologhy, human behavior, working together with inspiring people and smart concept driven projects.

Brands and clients I've worked with includes Samsung, Biotherm, Nespresso, L'Oréal, Wieden + Kennedy, Western Union, Heineken, Cartier. My tools are Photoshop, Illustrator, InDesign, After Effects, Cinema 4D, collaboration, concept development, problem solving and intensive sketchbooking.

I'm Matilda Dackevall a 21 year old interactive designer born in Stockholm, Sweden studied and graduated at Hyper Island's School of New Media in Karlskrona, spent a year designing in Paris at HelloHikimori now working as the Lead Interactive Designer & Art Director at Somewhat_ in London.