Designer with 8+ years of experience working across the UK, US and European markets
Hej, I'm Matilda. I design and create brands, products and digital experiences. For the last three years I’ve been consulting independently for early stage startups (The Relish), established businesses (One Medical, Yelp) and venture development firms (Prehype) et al.
DESIGN TO VALIDATE
Visualising early, testing and iterating quickly
42% of startups die because they work on products with no market need. Collaboratively we can test desirability, and uncover technical costs earlier in the process through visualisation, user testing and prototyping to validate your market opportunity and find your minimum viable product.
DESIGN TO ENAGE
Capture and engage with micro and macro moments
All customer touchpoints are important to your business, especially for digital services. I design end-to-end experiences through embracing the complete customer journey. From onboarding new audiences, to completing final purchases; I look out for moments of engagement.
How can we work together?
Discovery
Let’s figure out what matters. A professional pitch deck or landing page to evaluate buzz and market interest. A product visualisation or prototype to test your ideas on your audience.
Growth
Planning new features? I’m always happy to work with existing platforms to ideate and build out new features. Designed to slot right in to your ecosystem and customer base.
Visual Direction
Your brand is more than just a logo. Every touchpoint your user will have is an opportunity to connect with real people. Do so with the tone and style that speaks to them.
Audits & Testing
Need to rethink your user journey but not sure where to start? An external audit uncovers where your experiences are successfull, where they fail, and can reveal new moments of opportunity.
Launch & Ship
Need a design partner for launch? No matter which stage you’re at I can help you go from ideation to production ready design. Long-term collaboration or just a design sprint? I work with clients on ongoing developement but I’ve also redesigned a booking platform in under 35 days, and a broadcasting app and brand in under 25 days.
How do we kickoff?
INITIAL CALL
We talk about what you’re building, why you're doing it, and whether we’re a good fit.
DESIGN PROPOSAL
I outline a project proposal; including timings and milestones to make sure we can meet your goals.
SCHEDULING
We can work together short to long term, part to fulltime, on to offsite, depending on the contract.
Recommendations
“Matilda is, without a doubt, one of the most talented designers I ever worked with. Throughout my time at Spotify and Apple, I haven’t met a designer as determined and detailed as her.”
CAS LEMMENS, HUMAN INTERFACE DESIGNER @ APPLE
“Throughout my career, there have been few designers that come close to meeting the bar that Matilda sets. In addition to her amazing design talent, her work ethic and reliability is unrivaled."
David Hoang, Design Lead @ One Medical
“I highly recommend Matilda, we created some amazing work together at Somewhat, always pushing boundaries and importantly, it was always a pleasure.”
Jon Carney, Chief Digital Officer @ McCann Worldgroup
“[Matilda] was able to get up to speed quickly, dig into problems and understand core user needs, and design viable solutions quickly. Her ability to give and receive feedback during a design review is excellent, and product managers, designers, and engineers enjoyed working with her.”
Andrew Martinez-Fonz, Group Product Manager @ Yelp
“[Matilda] has a phenomenal work ethic, working diligently under sometimes pretty strenuous deadlines and conditions . . . I wholeheartedly recommend Matilda and endorse her abilities. ”
Phil Letourneau, Chief Creative Officer @ Black Pixel
Client Experience
CONSULTING
The Relish
Raftr
Coty
Diageo
Yelp
Prehype
One Medical
et al.
PRIOR (AGENCY)
ESPN
Farfetch
Samsung
O2
L'Oreal
Land Rover
Western Union
et al.
Notable Projects
Over a period of two years I worked with US broadcasting network ESPN to redesign their digital platforms for more than 100 million subscribers.
In late 2012-13 I worked as an Art Director for global ecommerce powerhouse Farfetch to help grow their existing identity and help define it's contemporary, vibrant, dynamic style and language.
Over the last year I'm very proud to have helped shape, launch and support The Relish's Video Broadcasting platform, led by women, reaching out to a new, younger and more diverse sports audience.
Case Studies
Full portfolio is sent upon request
Hamburg, DE
Berlin, DE
London, UK
Paris, FR
Stockholm, SE
About Me
My name is Matilda, I was born and raised in Stockholm, Sweden. I’ve since then lived and worked with agencies and clients all over Europe and the US after graduating Hyper Island’s Creative Business School in 2011. Read my full resume on LinkedIn.
As a designer, I’m most inspired when working on fresh ideas and new perspectives, preferably at the intersection between people, tech and business.
Lectures & Workshops
Looking for a speaker? I’ve held guest lectures at Spiced Coding Academy in Berlin, OFFF Festival in Barcelona and Hyper Island’s Creative Business School in Karlskrona; and am always happy to speak about design thinking and personal methods.
